SITUATION: The Alzheimer's Association - San Diego was nearing the planned date for their Third Annual Memories in the Making™ Art Auction, a major fundraising event supporting the programs and services of the Association.

CHALLENGE: The Board of Directors wanted to increase the exposure of the Art Auction and was looking for a supporter who would bring fresh ideas, marketing expertise, and a "can do" attitude to the event.

SOLUTION: Diane Watlov-Collins, founder of Marketingweb was approached to serve as the Chairperson for the Art Auction. Donald and Darlene Shiley served as the Art Auction Honorary Chairpersons. In an effort to develop the event, Ms. Collins focused her attention on greater corporate participation and the sale of event tables rather than individual ticket sales. In addition, Ms. Collins employed more cost-effective measures for spreading the word through newsletter and billing inserts, save-the-date cards, an event website, and media trades. An inspired team, which implemented the strategy, saw the event reach new records in revenue, sponsorship and community awareness.

Press Release
PRWeb Newswire

Alzheimer's Association - San Diego Chapter
http://www.sanalz.org