SITUATION: CorpInfo Services, consistently named one of the top 20 Systems Integrators in the United States by Network Magazine had been hired by a client to integrate IBM's Net Commerce Server into the development of an online natural products grocery store and to serve as the technical advisor to the client's e-commerce site development.

CHALLENGE: CorpInfo Services and their client were in need of market research and a marketing plan that would brand the online grocery store consistently across all customer touch points.

SOLUTION: Marketingweb provided valuable assistance to CorpInfo Services and their client through a comprehensive research program which helped the client understand the technical pitfalls of website design as applied to the target market. Marketingweb followed up with the creation of a proposed national merged media campaign focused on driving traffic to the e-commerce site, building community, establishing strategic partnerships and creating sales. Marketingweb also introduced CorpInfo Services and their client to venture capital resources.

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