SITUATION: Entrust Technologies, a leader in creating software and services that secure digital identities and information for enterprise and government customers was in the midst of revamping corporate communications to further extend their reach and market share.

CHALLENGE: Entrust wanted to ascertain how their target market accessed information to purchase products and how these traits could be applied to the redesign of their corporate website as well as integrated into their off-line marketing communications.

SOLUTION: Marketingweb helped Entrust Technologies understand their need to think-outside-the-box. In a two day seminar presented at Entrust's Ottawa location, Marketingweb helped twenty-four of Entrust's marketing and technology executives examine their current communication plans as they applied to the methods that attracted Entrust's best customer. This resulted in the redesign direction of the corporate website and traditional communications.




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