SITUATION: Vibro-Acoustic Sciences, Inc., (now known as ESI Group) developer of high quality software for noise and vibration design with clients including Ford Motor Company, DaimlerChrysler, and Lear Corporation wanted to redesign their corporate B2B website and obtain better search engine results.

CHALLENGE: The VASCI website needed an updated look and lacked interactive content as well as methods of encouraging their target market to return frequently. In addition, the original design made it difficult for search engines to index existing content.

SOLUTION: Marketingweb was hired to act as the technical and marketing lead in the redesign of the Vibro-Acoustic Sciences website. Working with the Vice President of Sales, Marketingweb restructured the VASCI website providing fast access, intuitive navigation, and graphic continuity. Search engine results were improved drastically by obtaining top 5 listings in major engines for selected key words. Marketingweb further proposed that the website content be restructured to encourage engineers to return to the VASCI website by giving them the ability to research design articles in the VASCI "library". Marketingweb also suggested that the VASCI newsletter be developed as an online, print and permission based marketing tool.

The Vibro-Acoustic Sciences website has continued to evolve as management and philosophies have changed. Although the graphic presentation has returned to a simpler expression, the content and methods of generating return visits are still in place.




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