FOR IMMEDIATE RELEASE
MARKETINGWEB.COM ANNOUNCES CHANGE IN MARKET
POSITIONING
Irvine, CA, December 15, 1999 - Marketingweb.com
will no longer offer its online services free of charge to
the Internet community. "Our
paying client load has increased substantially, said Diane W.
Collins, president of Marketingweb.com. "After much consideration,
we have determined that the free information site model we first
developed for Marketingweb.com has seen its day."
Ms. Collins went on to state that
the meager revenue produced in general by online advertising
and affiliate programs could not support the time and effort
needed to sustain a niche portal such as Marketingweb.com. "It is our opinion, that the Web
is segmenting into users who are willing to pay for information
and those who simply aren't." Much like Forester, IDC, and
Nielsen Media/NetRatings, we are convinced that there are corporations
prepared to "purchase" quality information online."
Marketingweb.com's unique twist is
that the online services are included in the client's consulting
fee. In other words, if you have contracted with Marketingweb.com
to develop an Internet initiative for your company, you have
access to all of the online educational materials without additional
charge. Ms. Collins hastened to add, "There is one exception. That is Marketingweb
Reports which is to be reintroduced as a print publication."
Previously the company's monthly e-zine, Marketingweb Reports
will be developed into an in-depth report covering major, emerging
trends within the industry. The topics to be covered in the first
series of the newly revised Marketingweb Reports are to be announced
January 3, 1999.
When asked if the general user would
be completely locked out of the site, Ms. Collins replied,"We will still offer limited
free services to those who wish to get to know us before committing
to contracts. These services include: Marketingweb News, our
quarterly newsletter; Editor's Notes, our monthly commentary
on what the Internet "experts" are saying; and the
MKWC Email Discussion List which hashes over Internet marketing
and ecommerce issues set by the group.
In closing remarks Ms. Collins stated, " We only ask that
our users have patience with us as we undertake the arduous task
of updating our site." The changes are scheduled to be complete
by the end of December 999. The company's market repositioning
was announced at a press conference in Irvine, CA today.
Founded in 1997, Marketingweb.com is an Internet marketing
consultancy. The company focuses on developing strategic Internet
marketing initiatives for clients. The Marketingweb.com community
is composed of small to medium size businesses that are either
in the process of developing or plan to develop an Internet presence
in the near future.
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For more information, please contact:
Diane W. Collins, President
Phone: 858.523.0765
E-mail: dcollins@marketingweb.com
Company Name: Marketingweb.com
Web Address: http://www.marketingweb.com
Posted: Wednesday, December 15, 1999
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