February 24, 2003, San Diego, CA - OwnerBuilder-forsale, the wholly owned real estate advertising subsidiary of Marketingweb.com will officially launch on Thursday, February 27, 2003. The subsidiary provides advertising services to the "For Sale by Owner" (FSBO) marketplace in San Diego, CA.

Unlike so many other online companies trying to capture the national FSBO market, OwnerBuilder-forsale™ is a "neighborhood" concept. "We only partner with local service providers and we're locally owned," Diane W. Collins, founder of Marketingweb.com and owner of OwnerBuilder-forsale stated. People who advertise or locate their homes on OwnerBuilder-forsale.com get a true sense of community. "Our point of difference further lies in the fact that we do all the work," Ms. Collins said. The company takes all the photos, designs the web pages, writes the descriptions, as well as uploads and maintains the ads. Other FSBO sites require that the user be technically capable of these tasks.

OwnerBuilder-forsale.com currently covers coastal San Diego including Cardiff, Carlsbad, Carmel Valley, Del Mar, Encinitas, La Jolla, Rancho Santa Fe, Solana Beach and the Downtown San Diego - Marina District. The company has plans to expand into additional territories in the near future.

The OwnerBuilder-forsale website is the production of two years of research. "From a technical standpoint, we noticed that most real estate websites were designed for a "high speed" or broadband user. Although San Diego is one of the top ten connected cities in the United States, only fourteen percent of that connected population accesses the Internet using cable or DSL... and most of those users are businesses. That means that the residential client researching the San Diego marketplace for homes has to suffer through long download times. Often these users don't wait. We conceived a better fate for OwnerBuilder-forsale.com," stated Ms. Collins.

The website is fast, loading in eight seconds on a 56K modem and one second at broadband speed. In addition, OwnerBuilder-forsale.com uses Windows Media files to provide virtual tours. "These are fifteen second video clips converted to play on the most popular media player built into the most popular browser," Ms. Collins stated. With the majority of the Internet population using IE as their Internet browser, using Microsoft's Windows Media Player to display tours was a natural.

But online is only half of the story at OwnerBuilder-forsale™. "The Internet allows us to display content, pictures and virtual tours very inexpensively, however, the best way to drive traffic to OwnerBuilder-forsale is through off-line advertising. We do this by promoting client online tours in newspapers and magazines," Ms. Collins explained. The company has contracted to add radio spots within the next few months using a highly recognized radio personality as the site sponsor.

Since 1997, Marketingweb.com, the parent company of OwnerBuilder-forsale.com has been a respected marketing consultancy serving both small and Fortune 500 companies specializing in the development of communications campaigns that combine traditional and new media marketing. OwnerBuilder-forsale™, its real estate advertising subsidiary represents the first of seven different industry sector projects Marketingweb.com will be introducing to the San Diego marketplace over the next three years.


For more information, please contact:

Diane W. Collins
Phone: 214.300.4005
E-mail: dcollins@marketingweb.com
Company Name: Marketingweb.com
Web Address: http://www.marketingweb.com

Posted: February 24, 2003



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