"Market research is extremely necessary in order to properly plan for development... We researched the college market for more than a year before we launched The tech capability of the user is very important to your technical choices..." - John Carrieri, Here's our interview


Research is the discovery process that identifies your unique space. It's the foundation for "What's Next?"

We begin by listening to your needs and reviewing your products, services and technology. We identify your best customer and how they find information... online and off. We analyze your competitors, carving out weak points. Then our research is evaluated to pinpoint successful, competitive, cost-effective ways to reach your target market.

We review this evaluation with you and obtain agreement on the facts presented. A team is established to monitor research results for any internal or external change that could effect your campaign.