"Every market has a paradigm... a pattern, a model or way of doing things. ...The most critical thing to understand ... is that in a paradigm shift, everything goes back to zero.... Whatever made you successful in the old paradigm, may not even be necessary." - Tom Patty, tbwa/chiat/day -L.A. Here's our article


Our strategy is as unique as the client it serves. It's defined by the discovery process our research team performs; delivering a clear, current, competitive path.

However, at Marketingweb the strategic plan is a "living" document supported by on going discovery and agreement. A collaborative team is formed to monitor any internal or external changes that could effect your campaign results. This collaboration is critical to ensuring the optimal success of the strategic plan. Its purpose is to identify real-time adjustments that optimize campaign results. It is our method to be preemptive.